by Nadja, October 30, 2009 - Social Media
What is it?
I am sure many of you have heard about LinkedIn and maybe some of you already signed up for it. However, I find that there are still numerous small business owners out there that don’t really understand the purpose of LinkedIn and how to use it most effectively to promote their business.
Let’s start [...]
by Nadja, October 5, 2009 - General Marketing Topics
Most businesses are born out of a product or service idea that the owner had, for example selling specialized bikes, providing accounting services. This results in products and services being typically sold to whoever is interested in them. However, it is crucial to know who your different customer segments (groups of customers with similar characteristics) [...]
Nadja is the founder of Nuvota. Born and raised in Germany, she is a multicultural social media and online marketing espert who enjoys writing about social media, online marketing & entrepreneurship.
