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Archive for December, 2009

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How to create a social media marketing plan

Here is an extract of an interview that Rob Kelly of purchase.com did with me last week.
Q: Let’s start off with your definition of social media marketing, Nadja.
I would like to start out by breaking the term down into its two components: social media and marketing. So what is marketing? It is the systematic approach to [...]

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5 Steps To Get Bloggers To Write About You

This is a reprint of our guest post for understandingmarketing.com
Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully [...]

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