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Archive for January, 2010

Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part II)

It has been about three weeks since I started testing whether Twitter is powerful enough to build a business around it. In this post I would like to give you quick progress report:
1. Setup (Jan 11th – Jan 15th):

Bought an avatar on istockphoto.com.
Hired TwitArt to develop a customized Twitter background for me.
Downloaded TweetAdder.

2. Content [...]

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Google Buzz

Review: Tweetbeep – Receive customized twitter alerts telling you what others are saying about you, your products, your company and more

On a regular basis I get asked what the point of Twitter is. And I have to admit, I wasn’t one of the early adopters. I, myself, had quite some trouble understanding the value of endless, seemingly unstructured short messages from people I didn’t really know.
Now, after having joined the Twitter train for quite some [...]

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Google Buzz

Are companies in Germany taking advantage of social media?

Most experts would agree that Germany still lags behind the US regarding the use of social media. Less people are online and of those that are, a smaller percentage is using social media. And even those that do use social media, do so less frequently.
So what does that mean for companies in Germany? Are they [...]

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Google Buzz

Review: Evernote – One place to store all your notes, thoughts, information – no matter the format

So, here’s a typical day for me: In the morning, I read a bunch of interesting blog posts that are send to me via email. I go to the actual website of the most interesting posts and add them to my delicious account (a social bookmarking tool). Next, I’ll do some research on the web [...]

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Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part I)

I’ve been asking myself this question for a while now:  Is Twitter in itself really powerful enough for someone to build a business around it?
Most of the time, I see Twitter being used either to generate traffic for a website (blog, services etc.), which is actually a great online marketing strategy (I am doing this [...]

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Google Buzz

How Hootsuite can help you manage your social media efforts conveniently in one place

On a regular basis I will review tools that help you with your social media, marketing or entrepreneurial efforts.
Do you sometimes feel overwhelmed by all the social networking tools out there? I certainly do! It requires a lot of time and energy to stay on top of all your social networking profiles on the [...]

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