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Archive for February, 2010

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6 Things Every Business Owner Should Know About Search Engine Optimization (SEO) – Part II

by Nadja, February 26, 2010 - Online Marketing Tactics

This is the second part of my article on  (SEO).
In  we discussed the importance of choosing your keywords strategically, understanding meta tags and adapting your web design.
The following three elements complete the list of six things every business owner should know about SEO:
4. Building external links
As Jamie commented on Part I, having other websites link [...]

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6 Things Every Business Owner Should Know About Search Engine Optimization (SEO) – Part I

by Nadja, February 24, 2010 - Online Marketing Tactics

Let’s start with defining what search engine optimization actually is. SEO refers to the process of increasing the number of website visitors coming from organic search results (non-paid insertion into search results). The opposite of that would be Search Engine Marketing (SEM) which deals with traffic (visitors) coming from paid search results. These are the [...]

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How to create Facebook friend lists and manage your profiles privacy settings [Video]

by Nadja, February 17, 2010 - Social Media, Tools

Many people are concerned with their privacy on Facebook. Putting so much personal information such as pictures, birthdays, phone numbers, and more on your personal profile often times limits the number of people you would like to share this information with. Most of us have received friend requests from people we hardly know – distant [...]

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Beware of changing fan page ownership on Facebook!

by Nadja, February 1, 2010 - Social Media, Tools

Meet Sue, the owner of a small jewelry store in Kansas City. One night, after a long day of work, Sue hears on the radio that she can use Facebook to develop a whole community around her jewelry brand. Excitedly, she goes on Facebook to check out how it could benefit her business. Quickly she [...]

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