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Category : Case Studies

Google Buzz

Are Websites Dead?

As of December 2009 there were approximately 234 million websites available worldwide, and approximately 1.6 million Facebook fan pages with more than 5.3 billion fans in existence. As described in my , I consider traditional websites to be transactional hubs where products and services are sold, whereas social media sites like Facebook are community hubs [...]

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Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part IV)

It has been about three months since I began testing whether Twitter is powerful enough to build a business around it (, , ). In this post I would like to give you my third progress report (Mar 2st – Apr 22nd, 2010):
1. Administration:

Automatically followed approximately 50 people who had the word ‘mom’ or ‘mother’ [...]

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Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part III)

It has been about seven weeks since I started testing whether Twitter is powerful enough to build a business around it (, ). In this post I would like to give you my second progress report (Feb 1st – Mar 1st, 2010):
1. Administration:

Started automatically following approximately 50 people who had the word ‘mom’ or ‘mother’ [...]

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Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part II)

It has been about three weeks since I started testing whether Twitter is powerful enough to build a business around it. In this post I would like to give you quick progress report:
1. Setup (Jan 11th – Jan 15th):

Bought an avatar on istockphoto.com.
Hired TwitArt to develop a customized Twitter background for me.
Downloaded TweetAdder.

2. Content [...]

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Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part I)

I’ve been asking myself this question for a while now:  Is Twitter in itself really powerful enough for someone to build a business around it?
Most of the time, I see Twitter being used either to generate traffic for a website (blog, services etc.), which is actually a great online marketing strategy (I am doing this [...]

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