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Category : Online Marketing Tactics

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The one framework you need to structure your company’s online activities

Have you ever asked yourself how social media, email, blogging etc. all fits together? How do all these online tools and tactics integrate? If you are like me, you are looking for a simple framework – a high level frame of reference that serves as a compass when deciding how to use the internet as [...]

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Google Search and Social Media – A match made in real-time

Your status update “Indigestion kept me up all night while watching Tiger Wood’s apology” is now appearing in Google’s search results – in real time.
Late last year Google started to integrate Twitter messages, status updates from Facebook Fanpages and other social media updates in its search results pages.
That means in addition to the usual search [...]

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6 Things Every Business Owner Should Know About Search Engine Optimization (SEO) – Part II

This is the second part of my article on  (SEO).
In  we discussed the importance of choosing your keywords strategically, understanding meta tags and adapting your web design.
The following three elements complete the list of six things every business owner should know about SEO:
4. Building external links
As Jamie commented on Part I, having other websites link [...]

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6 Things Every Business Owner Should Know About Search Engine Optimization (SEO) – Part I

Let’s start with defining what search engine optimization actually is. SEO refers to the process of increasing the number of website visitors coming from organic search results (non-paid insertion into search results). The opposite of that would be Search Engine Marketing (SEM) which deals with traffic (visitors) coming from paid search results. These are the [...]

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