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Category : Social Media

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Google Buzz

Foursquare: the Next Big Name in Social Media

by Nadja, July 12, 2010 - Social Media, Tools

Everyone knows that Facebook and Twitter are the kings of social media, but the Big Duo might soon have to make room on the throne for a third social media monarch—Foursquare. Used by more than 1.5 million people worldwide so far, Foursquare uses geolocation technology to enable customers to share their favorite locations with friends, [...]

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Google Buzz

Are Websites Dead?

by Nadja, May 31, 2010 - Case Studies, Social Media, Tools

As of December 2009 there were approximately 234 million websites available worldwide, and approximately 1.6 million Facebook fan pages with more than 5.3 billion fans in existence. As described in my , I consider traditional websites to be transactional hubs where products and services are sold, whereas social media sites like Facebook are community hubs [...]

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Google Buzz

The one framework you need to structure your company’s online activities

by Nadja, May 4, 2010 - Online Marketing Tactics, Social Media

Have you ever asked yourself how social media, email, blogging etc. all fits together? How do all these online tools and tactics integrate? If you are like me, you are looking for a simple framework – a high level frame of reference that serves as a compass when deciding how to use the internet as [...]

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Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part IV)

by Nadja, April 26, 2010 - Case Studies, Social Media

It has been about three months since I began testing whether Twitter is powerful enough to build a business around it (, , ). In this post I would like to give you my third progress report (Mar 2st – Apr 22nd, 2010):
1. Administration:

Automatically followed approximately 50 people who had the word ‘mom’ or ‘mother’ [...]

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Google Buzz

The number one reason why you need to become active in social media

by Nadja, April 10, 2010 - Social Media, Video Blog Posts

I still encounter many people that are not convinced about the usefulness of social media. Many still fear the loss of privacy and perceive Facebook, Twitter and the like to be mere time wasters.
In this video post, I share why I think everyone needs to make the plunge into the world of social media – whether you [...]

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Google Buzz

The fatal mistake businesses make with Facebook Fanpage landing pages

by Nadja, April 2, 2010 - Social Media

As the owner of a Facebook Fanpage, you have the option to redirect your potential fans to a customized welcome tab (also called landing page) instead of the Fanpage wall. This allows you to explain what your Fanpage is for and why they should become a fan. This is especially important if your company is [...]

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Google Buzz

Google Search and Social Media – A match made in real-time

by Nadja, March 22, 2010 - Online Marketing Tactics, Social Media

Your status update “Indigestion kept me up all night while watching Tiger Wood’s apology” is now appearing in Google’s search results – in real time.
Late last year Google started to integrate Twitter messages, status updates from Facebook Fanpages and other social media updates in its search results pages.
That means in addition to the usual search [...]

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Google Buzz

Case Study: Is it possible to create a business using only Twitter? (Part III)

by Nadja, March 2, 2010 - Case Studies, Social Media

It has been about seven weeks since I started testing whether Twitter is powerful enough to build a business around it (, ). In this post I would like to give you my second progress report (Feb 1st – Mar 1st, 2010):
1. Administration:

Started automatically following approximately 50 people who had the word ‘mom’ or ‘mother’ [...]

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