Spreading the word

Are you trying to increase the number of visitors to your website, blog or Facebook Fanpage? Then you are in the right place. We can help you achieve your goals via online advertising, search engine optimization, email marketing or online public relations. See below for a detailed description of these services.

 

Online Marketing Tactics

Pay-per-Click (PPC) Advertising

Would you like to advertise your products and services via search engines such as Google and Bing? Then let's talk. We can set up and manage your Pay-Per-Click campaign (PPC). Our PPC campaign package contains the following:

  • Keyword Research: We'll research 1,000 keywords that best fit with your campaign objective.
  • Negative keywords: We'll develop a list of negative keywords and make sure your advertisement won't appear when these words are used.
  • Bid Management: We'll make sure that you are paying the right price for each keyword
  • A/B Ad Copy Testing: We'll test out various headlines, text, etc. in order to determine the most effective content for your advertisement.
  • Day Parting: We'll find the most effective time of day to show your advertisement.
  • Geo-Targeting: If applicable, we'll focus your campaign on a specific geographic area (e.g. San Francisco, CA).
  • Reporting: We'll provide weekly and monthly reports on campaign performance.

Search Engine Optimization (SEO)

Have you ever wondered what it takes to appear on the first page of search results pages (Google, Bing etc.) without paying for it? That's where Search Engine Optimization (SEO) comes into play. Let us take charge of it and we'll work on increasing your search ranking over the course of six months. The following components are included in our SEO package:

  • Webpage Optimization: We'll ensure that all the tags on your website are keyword optimized (25 keywords).
  • Website Usability: We'll track and evaluate the behavior of visitors to your site and implement approved changes (assumes you have a Google Analytics account).
  • Social Media: We'll use social bookmarking (30), presentations (10) and video submission (20) to increase search rankings.
  • Link Development: We'll send manual link requests to relevant sites as well as submit your website to directories.
  • Reporting: Monthly reports will be provided to demonstrate progress.

Email Marketing

Don't forget about email! It is still one of the most effective marketing vehicles. So if you need your email marketing campaign set up, tracked and evaluated, we are here for you. Our email marketing package includes the following:

  • Content: We'll develop the email content based on your target group and the product/services you are promoting.
  • Design: Based on your input, we'll develop the design and layout for your email campaign.
  • Distribution: We'll send the finalized email to your entire distribution list.
  • Tracking: We'll track how many people opened the email and took action.
  • Reporting: We'll provide a campaign report about the overall performance including recommendations for future email campaigns.

We also provide A/B testing for an extra fee. And we can even develop and maintain ongoing email newsletters for you.

Online Public Relations (PR)

Are you looking for help with press release creation and distribution? Or perhaps you are interested in reaching out to the blogging community to have your products/services mentioned in other blogs? We can help you with that. Below are our online public relations services.

  • Press Release:
    Using your input, we'll create a professional, keyword optimized press release (400 words or less) for you. We'll make sure that your press release is exciting and interesting. After all, a press release is indirect advertisement for your company. You want to make sure your reader is engaged and interested in learning more about your product/services.
  • Blogger Outreach Program:
    How do you get bloggers to talk about your products and services? First you need to identify the key bloggers in your niche, and then you need to start building a relationship with them. Once a relationship has been established it is appropriate to approach them about your products & services. This is what we offer in our three month Blogger Outreach Program:
    • Research the top 10 blogs to target, based on your business
    • Start building a relationship with top 10 bloggers by commenting on blog posts (once a week), sending interesting links/information to bloggers (once a month)
    • After 2 1/2 months, we'll start asking bloggers to review your products/services on their blog

We can also maintain your company blog on an ongoing basis.

Disclaimer

Copyright © 2009 - 2010 Nuvota LLC - All rights reserved.