by Nadja, December 3, 2009 - Social Media
This is a reprint of our guest post for understandingmarketing.com
Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully [...]
by Nadja, November 12, 2009 - General Marketing Topics
“From A to Zinc”, “It’s the right thing to do and the tasty way to do it”, “Just do it” – does any of this sound familiar? These are the taglines that Centrum, Cream of Wheat and Nike are using to capture their core marketing message. And as you can tell, by recognizing these taglines, [...]
by Nadja, November 6, 2009 - General Marketing Topics
Have you ever wondered how some of your peers spend $100 on their advertising with amazing results, while you spend even more money without getting any results? The key difference between you and your peers is that they may be using a structured process for their advertising that they are continuously improving.
Before we dive into [...]
by Nadja, October 30, 2009 - Social Media
What is it?
I am sure many of you have heard about LinkedIn and maybe some of you already signed up for it. However, I find that there are still numerous small business owners out there that don’t really understand the purpose of LinkedIn and how to use it most effectively to promote their business.
Let’s start [...]
by Nadja, October 5, 2009 - General Marketing Topics
Most businesses are born out of a product or service idea that the owner had, for example selling specialized bikes, providing accounting services. This results in products and services being typically sold to whoever is interested in them. However, it is crucial to know who your different customer segments (groups of customers with similar characteristics) [...]
Nadja is the founder of Nuvota. Born and raised in Germany, she is a multicultural social media and online marketing espert who enjoys writing about social media, online marketing & entrepreneurship.
